Designed With You in Mind
We are thrilled to welcome you to the new Stockton Cardiology website! We have completely rebuilt our online home to serve you better. Our goal is simple, to help you find the information you need whether it is doctor profiles, clinic locations, patient forms or instructions, without the hassle.
Quick Access to General Information
Finding information on our website should not be a frustrating experience, especially when you may be feeling physically unwell and experiencing stress and uncertainty about your health.
The Main Objectives
There were several goals related to providing value to patients and caregivers, our staff, referring physicians, and the general public. Our main goal is to help you find the information you need quickly and easily. We want to save you time by not having you wait on hold to get simple answers.
It had been several years since our website was last designed. So much of the information our patients needed was not on the website, and it did not meet accessibility standards such as sufficient contrast to allow for easy readability of the text.
Before – photo
Old design
Because our phones are busy, we hope this site now saves you a call. This new design also empowers our staff to assist you more quickly.
Users and Objectives
In preparation for this comprehensive project, the existing website’s function, organization, and content were analyzed and compared with the anticipated needs of website visitors and the company.
After gathering input from staff, management and other website users, we began drafting priorities for reorganization of the website to present the most sought information in an intuitive manner.
| Users | Objectives |
|---|---|
| Existing patients | Find the patient portal link, phone number, address, patient information page |
| Potential new patients | Learn about the doctors, treatments, locations, contact information, networks and insurance accepted |
| Referring providers | Find cardiologists by location, and contact information |
| Potential staff and partner physicians | Learn about openings, company history, business structure, work environment |
| Staff | Lighten the call volume as a result of information available on the website |
| Vendors | Learn about the group and whether it could benefit from the vendor’s products or services |
Intuitive Website Navigation
The key to making information more easily findable on a website lies in organization. It should be arranged in an order that would make sense to the people visiting it, not just to those creating it. How people interact with a system of organization depends on psychology. The designers must take into consideration the psychology of the people who will be visiting the website. There is a whole science behind designing for the way people naturally move about on websites and apps, called User Interface Design and User Experience.
The psychology in this area of design relies on modern standards to which people have become accustomed when moving through website navigation menus and pages. There should be logical grouping of similar categories, and there should be hierarchies based on the priorities of the user. Symbols are meaningful in communicating to users based on trends they have subconsciously adapted to. For example, a downward arrow on a navigation menu tells people that there are sub-pages which will be listed under the menu item; underlined text usually indicates a link; most frequently needed buttons are convenient if placed in the top and right, closer to where most would enter the screen with a pointing device (mouse or touch).
We hope this website is helpful to you as you seek healthcare for yourself or your patient. We welcome feedback using the instructions below.
This post was written in collaboration with the website designer, Studio City Web. To provide constructive feedback about this website, please enter the password stk on this form.